Spring/Summer Outdoor

PROFESSIONAL 2014-2018

These projects show my Spring & Summer seasonal designs for the Northside brand. All styles featured were designed by me, but, as these projects have been developed in a team, some line arts & mockups may have been created or altered by other members of the design department. In a company this small, each designer gets to enjoy having a hand in all parts of the process, from ideation & mockups to prototype revisions & final product photography.

I was mainly been responsible for the Women's new line items each season, focusing on trend & fashion updates, while still keeping within the bounds of the Northside brand identity.

These products have been sold across the U.S. by various brick & mortar and online retailers, including Amazon, Fred Meyer/Kroger, Big 5 Sports, Nordstrom Rack, JC Penny, Sierra Trading Post, & Sportsman's Warehouse. International customers include the Chinese, Korean, Russian, & Israeli markets.

Leather Casual Sandal - 2015

leather upper on a cork midsole for the Spring/Summer 2016 line

ideation sketches

line art & color mockup

photo of final product samples

Embossed PVC & EVA Sandal - 2016

ideation sketches

line art & mockup to show color breakdown & design intent

photo of final product samples

Nylon Webbing & PU Sandals - 2016-2017

initial line art of a strappy style for the SS17 line

revised line art with one vamp strap removed from the initial design

sample prototype request page sent to the factory to explain strapping construction

color mockups to show colors & materials - PU upper with adjustable nylon webbing straps

prototype photos

ideation sketches for 2 additional styles for the SS17 line

line art for an adjustable cross-over strap style

mockup of cross-strap style to show color breakdown & design intent

line art of an adjustable multi-strap style

coloration options for multi-strap style

color mockup showing final strapping option

photo of final product samples

line art of a multi-strap style with an adjustable heel for the SS18 line

color mockups to show design intent & materials - webbing upper with EVA backing

final product photo

Elastic Strap Sandals - 2017

line art of wrap-around elastic strap style

color mockups of wrap-around style to show design intent & materials - elastic upper with printed textile backing & a floral embossed EVA insole

final product photo

line art of a more open cross-strap style

color mockups of cross-over strap style to show materials - elastic straps with printed textile backing & floral embossed EVA insole

photo of final product samples

ideation sketches

line art

color mockups to show materials - PU upper with elastic straps & embossed neoprene heel panel

HF Injection Runners - 2017

ideation sketches

women's color mockup - mesh/textile upper with injected HF paneling & accent stitch

girls' color mockup

girls' final product photo

boys' color mockups

boys' final product photo

Webbing & Mesh Water Shoes - 2016-2017

line art

mockups of 3 colorations to show design intent & materials - PU upper with nylon webbing lace loops & mesh accents - for the Spring/Summer 2018 line

photo of final product samples

ideation sketches for a closed-up shoe style for the SS17 line

line art - full shoe style with mesh insets for drainage

color mockups to show design intent & materials - neoprene upper with mesh inserts & nylon webbing lace loops

final product photo

ideation sketches of a more open style with webbing strap variations highlighted

line art of selected open water shoe style

mockups to show materials - neoprene upper with adjustable nylon webbing straps & mesh panels